
While these media rights negotiations cover a number of college sports, Jeff Nelson, the president of Navigate, told USA Today, “The rule of thumb is that football drove 80-85% of the rights. Other games are available on the ACC Network.

Under the agreement, Disney televises games on ABC, ESPN, ESPN2 and ESPNU at $240 million annually. The present media rights of the ACC will expire in 2035. This will bring the conference to 14 members. With the departure of Texas and Oklahoma, the Big-12 have added Brigham Young, Central Florida, Cincinnati and Houston effective this July. The new agreement runs through the 2031 school year.

Under the current 13-year agreement which expires in 2025, ESPN and Fox collectively paid $200 million to the conference each year. The new six-year agreement is valued at $2.28 billion, an average annual cost of $380 million. In October 2022, the Big-12 conference announced a new media rights agreement with incumbents ESPN and Fox. The expiring six-year agreement the Big Ten has with Fox and Disney cost $440 million per annum. With the addition of UCLA and Southern California, the Big Ten will also have 16 schools. Other games will be available on cable’s FS1, Big Ten Network and streamed on Peacock.

Beginning with Fox (kick-off Noon ET), followed by CBS (kick-off 3:30 p.m. Hence, three Big-10 football games will be aired on broadcast television each Saturday. Over the next seven seasons, Fox, CBS and NBC will collectively be paying over $1 billion in media rights every year. The new media agreement with the Big-10 conference begins in the fall of 2023. The SEC, a football powerhouse for years, will get even more competitive with the addition of the “Red River Rivalry” schools, Texas and Oklahoma in 2024, bringing the conference to 16 schools. CBS, which has televised SEC games since 1996, was paying $55 million each year and selected the top game every weekend to televise. With the new agreement, ESPN will be paying $300 million per annum, in a ten-year $3 billion agreement expiring in 2034.
